Cracker Jack prizes are going digital

The prize inside Cracker Jack boxes will soon be digital codes, and those digital codes will take consumers to a “one-of-a-kind mobile experience,” Frito-Lay has announced. This is perhaps the biggest shift to the Cracker Jack brand over its nearly 125 years, and fully underscores the mobile-centric nature of modern life. Joining the new digital prizes will be a redesign … Continue reading