Apple discovers that selling smartwatches for $15,000 doesn’t work

It feels like 1,000 years since Tim Cook stood on stage an announced that Apple was selling a gold-plated smartwatch for $15,000. At the time, it was difficult to say if this was a sensible move or just one involving "courage," because no one had tried to sell a small wrist computer for that much before. Two years later, the normal-human Apple Watch is doing surprisingly well , exceeding expectations by being the best-selling smartwatch in its category. The $15,000 gold Apple Watch Edition? Well