Ad networks were right to be horrified by Apple’s App Tracking rules

iPhone users have overwhelmingly been denying apps the ability to track data for advertising, new research suggests, with App Tracking Transparency apparently delivering a worst-case-scenario for personal data brokers. Added in iOS 14.5, which was released to iPhone in late April 2021, the new system requires app-makers to request explicit permission from users before they can share any data collected … Continue reading