TalkTalk sacrifices some earnings growth for customer loyalty

By Paul Sandle LONDON (Reuters) - British broadband company TalkTalk said 300,000 of its customers had signed up to its new fixed-price contracts since they launched in October, improving levels of loyalty albeit with a cost in earnings growth this year. The company rebranded with the slogan "TalkTalk For Everyone" last month, seeking to re-establish itself as a trusted provider after its reputation was damaged by a high profile cyber attack a year ago. "We have relaunched the brand completely,"