McDonald’s McTricks Aren’t Working

The results were good enough to top Wall Street’s expectations, but they showed again just how far McDonald’s has to go to win back customers. The fast food chain blamed the admittedly “disappointing” results on the failure of its products and promotions to draw customers to its stores as anticipated. New CEO Steve Easterbrook, who took over in March, has promised to revamp the restaurant chain and improve sales by catering to consumers who prefer fresh, high quality food.