Instagram just stole Snapchat’s most iconic feature, which surprises no one

The never-ending game of copycat between Facebook, Instagram and Snapchat may have just reached its inevitable peak. Just days after Snapchat adopted a very Instagram-like change to how its snaps are viewed and organized, Instagram is firing back by stealing a feature from Snapchat that Facebook itself embraced very recently: AR filters."Today, we’re introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining," Instagram announces via