Amazon.com to develop groceries under own private label Elements: report

You may soon be able to buy an Amazon.com private-label brand of soup, cereal and baby products as the e-commerce giant moves into the grocery sector. According to a report in the Wall Street Journal, Amazon is expanding its own Elements brand to an array of products that might otherwise come from a competitor such as Walmart or a grocery store such as Costco or Loblaw's. Earlier this month, Amazon sought trademark protection for Elements brand coffee, soup, pasta, water, vitamins, dog food and