Gen Z prefer watching influencers on social media to film and TV, study shows

Gen Z prefer watching influencers and creator-driven on social media over big-budget entertainment such as film and TV, a new survey shows.
According to the survey, 56% of Gen Zs and 43% of millennials find social media content “more relevant than traditional TV shows and movies”, with half saying they feel a stronger personal connection to social media personalities over actors in film and TV.
The digital media trends survey, conducted by Deloitte, asked consumers about their m