Xirena Opens Its First-Ever Store in Los Angeles

After 13 years in business, Los Angeles-based Xirena finally has its first retail store. It’s come a long way since launching as a lingerie line: Today, Xirena is a full-fledged ready-to-wear and lifestyle brand. Founder Dierdre Roffoni, who also founded the fashion showroom/agency Findings, launched it after being inspired by the colorful, easy-breezy style of women in Formentera, Spain. The name comes from “sirena,” the Spanish word for “mermaid.”
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