This Emerging SPF Brand Is Making Mineral Sunscreen 'Sexy'

Before diving into the fast-paced world of beauty entrepreneurship, Alexandra Spunt and Franchesca Hashim met as co-workers at Everlane. Spunt, the "sustainable" fashion brand's founding creative director, and Hashim, who headed its marketing team, bonded over "clean" skin-care discussions and identified a gap in the sun-care market for mineral SPF that was actually enjoyable to use."Alex and I weren't necessarily itching to become entrepreneurs," Hashim tells Fashionista. "It just started from