Side Eye NYC: A New York-Based Luxury Eyewear Brand

HQ: New York, NY
Founders: Leila Merz and Athina Rickmers
Social:Instagram
Category: Eyewear
E-comm:sideeye.comPrice Range: $290 - $330
Hero Product:223 Butler St ($290)
PR Representation: Redgert
How to get in touch: info@sideeye.comOrigin StoryFounded by two friends who met during their first day of the MBA at Columbia Business School in New York, Side Eye was created in response to an eyewear industry often driven by inflated markups and superficial branding. Side Eye combines