Rewrites: A 'Quiet Luxury' Eyewear Brand

HQ: Washington, D.C.
Founder: Joyce GereigeSocial: Instagram
Category: Eyewear
E-comm: shoprewrites.comPrice Range: $275-$385
Hero Product: Legacy ($305), Unfazed ($385)PR Representation: In-house
How to get in touch: contact@shoprewrites.com
Origin Story
Rewrites is a luxury eyewear house built on the philosophy of clarity — in style, in choice and in presence.
Founded in 2023 by fashion stylist Joyce Gereige, Rewrites was created from a global perspective shaped across New