Old Navy Is Getting Into Beauty

Old Navy — purveyor of the American flag T-shirts and flip-flops of your youth — is getting into beauty. On the heels of Gap Beauty’s recent revival of its fragrances for a new generation, the lower-priced Gap Inc. brand is also betting on the category to help grow its business. On Wednesday, Old Navy launched Old Navy Beauty Co. — a body-care and fragrance collection — nationwide and online following “a successful in-store pilot.”
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