Levi’s India expands ‘Behind Every Original’ campaign with Alia Bhatt

Levi's has rolled out Chapter Two: Many Ways, One Original in India under its global Behind Every Original campaign, starring Alia Bhatt.
The brand film frames personal style as a mix of moods, memories and influences, reinforcing Levi's individuality-led denim positioning.
For apparel retail teams, the latest collection foregrounds versatile fits, silhouettes and styling across multiple looks.