Inside Korean Beauty Retail Giant Olive Young’s First U.S. Store

The second I walked into an Olive Young store in South Korea (well, one of about five locations I visited), I knew the beauty retailer was different. The sense of discovery and playfulness were unlike anything I’d experienced in a long time. Novelty aside, the aisles of innovative skin care, cute and colorful makeup, unique wellness items, hair care and even healthy snacks made me think, “Wow, this would do so well in the U.S.”I didn’t have to wait very long because Olive