Inside Foot Locker's Scaling Strategy for Smaller Sneaker Brands

Even for a category as innovative as the sneaker world, the mainstream heavyweights — Nike, Puma, Adidas and the like — still dominate social conversations and take up major shelf space. Yet that hasn't stopped a wave of smaller brands from competing to gain momentum in the market, and retailers are capitalizing on the moment.The latest example comes this week, with Foot Locker set to become a U.S. retail launch partner for Salomon, effective July 19. Though the Amor Sports-owned bra