How Abbode's Abby Price Is Steering the Personalization Trend

Listen to the full conversation between Abby Price and Fashionista Staff Writer Catie Pusateri on The Fashionista Network on Spotify.View the original article to see embedded media.Everything changed for Abbode — then a small vintage and dry floral arrangement shop in New York City's Nolita neighborhood — after founder Abby Price dusted off an embroidery machine from the brand's basement for a pop-up event. In one day, Abbode surpassed $5,000 in sales by offering free embroidery with