$9.99 Is ‘Way Too Expensive’ for Streaming Music, Study Finds

Spotify, Apple Music, Tidal, Google, and Rhapsody charge $9.99 a month (or more) for unlimited music streaming.  But is that way too expensive?  That’s become a pressing question for the music industry, especially with free, ‘low rent’ music streaming absolutely surging.Now, there’s more data showing that consumers thing $9.99 is simply too much.  According to a US-based survey on the matter conducted by Nielsen Music at the end of 2015, a vast majority of