Online Advertising Can Be More Effective and Less Irritating — Here’s How

Ads can be annoying, it’s no secret.
Browsing your favorite corners of the internet can turn into a mildly infuriating experience when the pages are littered with boring, repetitive ads.
To make matters worse, many of these ads are completely irrelevant and even spammy. It’s one thing being bombarded with ads for products you want, quite another when they’re items you simply don’t care about.
It’s hard to get around. Big platforms like Google and Facebook have a lot