Litecoin Becomes the First Cryptocurrency to Sponsor the UFC

According to a blog post by the Litecoin Foundation, Litecoin (LTC) will be the “Official Cryptocurrency Partner of UFC 232″. The event will take place this Saturday evening in California and the headline bout on the card will see Jon Jones and Alexander Gustafsson dispute the UFC light heavyweight belt.
It remains unclear how a partnership between the two entities will work in practice. After all, Litecoin is not a company in the same way that Bud Light, Reebok, or Harley David