If Datum has its way, all your data would belong to you

This may surprise you, but your data has value. The information that you communicate through social media, through your wearable devices, through your connected IoT devices – all of these have value. But that value is not in your photos, likes or comments, but because you have value as a consumer.Advertisers want to know what you do, where you eat, what you buy, and all sorts of data about who you are. The goal, of course, is to sell you the products that they represent.  
If you thin