ICOs as a Marketing Tool for Businesses

As a financial tool for blockchain companies, the ICO has already started to lose popularity in its original form. More and more, however, companies in the non-crypto economy are pondering the idea of raising money through an ICO. But, when it comes down to it, these companies don’t have the know-how, nor the willingness, to switch their business processes over to the blockchain. What would an ICO do for these companies? Would it just be a tool to raise funds, or perhaps something more?
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