Humans vs Uber: Will Blockchain Help?

Uber managed to gain a remarkable market share in the transport industry by implementing a simple but powerful idea. The company didn’t invest in a technology from scratch, but selected an industry with great demand and built an ecosystem with a broader supply chain. Uber realized that the difference of quality and cost expectation assurance to be competitive depending on the market dynamics.  Many believe that Uber’s surge-price algorithm which adjusts fare price according to d