How Do We Make Blockchain User-Friendly for Mass Adoption?

It’s been forecasted that by 2021, there will be over 3 billion worldwide registered social media accounts and with blockchain-based businesses aiming to disrupt many industries, one has to ask if established and emerging social media apps on the blockchain can supplant the incumbent centralized social platforms?
For blockchain to fully become mainstream, it is essential for it to illustrate an increased real-world use. There has to be real businesses with real communities, usable and live