Developing the Next Generation of B2B Platform With Blockchain

The global market spending for B2Bs is estimated at $76 bln. In the US alone, marketing spending is worth over $26 bln, out of which $4 bln is spent online. LinkedIn, Google, Facebook and eBay are mostly customer-centric. In the B2Bs industry, the core problem is a business’s inability to establish a personal connection with other business partners.
Lack of consistency and transparency are just two of the main challenges conventional B2Bs deal with on a daily basis. Companies are unable to