ContentBox: Leveraging Blockchain Technology to Level the Playing Field in Digital Media Industry

Modern content platforms such as Reddit, YouTube and Spotify have become an indispensable part of our modern daily life. It is estimated that audio and video streaming services constitute 70% of the total internet data traffic. Amid this explosive growth lies several longstanding challenges that content creators, consumers, advertisers, and distributors face, impeding the success and fairness of the industry.
For instance, it has become challenging for content creators to monetize their creation