“Build a platform, not a product” is the approach taken by Otcrit

Many companies fail when they focus all their effort and development on one single product or a service. Every single market is changing rapidly and trying to be good at only one thing is not enough for the high demanding customers. The problem comes when a good product loses its popularity or the customer base has switched to a completely new trend.
Since the markets are moving faster than we can react, the time it takes for any organization to plan and develop a new strategy often means losing