Nivea Pulls ‘White Is Purity’ Ad After It’s Slammed as Racist

Nivea is in hot water over an ad for its new spray deodorant. According to CNN, the company has pulled an ad that read “White Is Purity” after it triggered backlash on social media. The original ad appeared on Nivea’s Middle East Facebook page and featured a woman with dark hair in a white robe with the slogan “White Is Purity.” The ad was promoting Nivea's new “Invisible for BlackThis article originally appeared on www.usmagazine.com: Nivea Pulls ‘White