Why shoppers making six figures are giving Dollar Tree a boost

Customers earning more than $100,000 make up most of Dollar Tree’s new customers.Dollar Tree CEO Michael Creedon said this week that the chain continues to see a significant boost in traffic with 3 million more households shopping at its stores during the three-month period ending Nov. 1 compared with the same period a year earlier.Approximately 60% of those new customers were higher-income households – those earning over $100,000 – according to Creedon. About 30% were middle-i