Sephora joins Walmart, Target with new 'quiet hours' shopping experience

Sephora is bringing "quiet hours" to all of its U.S. stores, the latest sign that major retailers are investing in sensory-friendly shopping experiences aimed at making stores more accessible for neurodivergent customers.The beauty retailer announced that during designated quiet hours, stores will lower music volume, adjust in-store digital screens and minimize strong scents to create a calmer shopping environment. Sephora has not announced a nationwide schedule for the quieter shopping periods.