Robo-advisor Wealthfront diversifies with stock selling service

Wealthfront, one of the earliest and largest online investment management startups known as "robo-advisors," is launching a free automated service that will let employees of listed firms sell stocks in their companies. In the latest example of "fintech" firms targeting lucrative markets by using automation to be more efficient, it said it was a cheap and convenient tool for employees who would otherwise sell their shares using more costly stock administrators. The attempt to diversify Wealthfron