Popular salad chain makes big changes in bid to win back diners
Sweetgreen is adding lower-priced menu options as it tries to shed its reputation for expensive salads and attract more customers.The Los Angeles-headquartered fast-casual chain rolled out four wraps nationwide in May, all priced below $15 and averaging around $12.50, according to a news release from Sweetgreen.Sweetgreen Chief Financial Officer Jamie McConnell told The Wall Street Journal the lower starting prices are part of an effort to change how consumers view the chain."When you’d wa
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