PepsiCo using Super Bowl to launch new premium water brand

Fox, which will broadcast the game in the United States, has been commanding $5 million from advertisers for a 30-second commercial, according to Fox Sports President Eric Shanks. The Super Bowl, to be played on Feb. 5, is expected to draw more than 100 million viewers. PepsiCo did not reveal how much it was spending on the 30-second spot, which will be the new brand’s first television commercial.