March Madness lets athletes boost name, image, and likeness opportunities

March Madness is entering its second week with Sweet 16 and Elite Eight games coming up and student-athletes whose teams are in the field will be on their biggest stage of the season as they look to help their teams advance and potentially find themselves receiving lucrative marketing opportunities at the same time.A rule changed by the National Collegiate Athletic Association (NCAA) in 2021 allowed college athletes to earn income through licensing their name, image and likeness (NIL) rights to