Facebook Stops Race-Based Marketing For Some Ads
Facebook has bowed down to pressure from lawmakers and civil rights groups and announced that it will stop its so-called “ethnic affinity marketing” for some advertisements, so that it can better prevent discrimination on the social network. The company's policies already ban discriminatory ad content.
Until the announcement, Facebook allowed advertisers to use “ethnic affinity” and other parameters such as gender, age, favorite movies, food
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