Amazon offering cheaper grocery brand to rival Target, Walmart

Amazon, taking a page from Target and Walmart, has launched a private-label food brand as households remain constrained by the high cost of goods. The announcement of Amazon Saver comes after Target launched dealworthy, its cheapest brand to date, in February, and Walmart's introduction of bettergoods, its largest private food brand in decades, in April. Amazon touted it as a "no-frills brand" that will help stretch grocery budgets as most items are priced under $5. Prime members will