Amazon launching Shein, Temu competitor with direct shipping from China

Amazon is coming for popular China-linked online retailers Temu and Shein with plans for a discount section offering unbranded clothing, home goods and everyday necessities shipped directly to overseas customers from warehouses in China.The e-commerce behemoth laid out details of the forthcoming new storefront recently in a closed-door meeting with Chinese sellers, according to The Information, which first reported the news. According to the outlet, Amazon told the suppliers it would begin