Brooklyn Museum Rebrands After 200 Years

Can a 200-year-old institution rebrand as cutting edge? The Brooklyn Museum is attempting to do just that with its new logo design.The new “visual identity” of the museum entails a sans serif font, new ligatures featuring an overlapping ‘o’ in Brooklyn and a combined ‘u’ and ‘m’ at the end of museum, and two dots surrounding the institution’s name intended to mimic those that frame the names of ancient philosophers, playwrights, and poets on