Musk and AI among biggest threats to brand reputation, global survey shows

Appraisal of international public affairs leaders warned companies against aligning with ‘polarizing’ Trump allyAssociating with the Donald Trump administration’s multibillionaire adviser Elon Musk and misusing artificial intelligence are among the most surefire ways for companies to damage their brands, a new survey of more than 100 international public affairs leaders found.Those findings stem from an appraisal conducted by the Global Risk Advisory Council, which was chaired