John Lewis brings back ‘never knowingly undersold’ promise

Retailer says it will use AI tools to match in-store and online prices of 25 competitors after axing policy in 2022Business live – latest updatesJohn Lewis is reviving its “never knowingly undersold” price promise, which it ditched just two and a half years ago, as part of a marketing blitz as it heads into the all-important Christmas selling season.The retailer said it would use artificial intelligence tools to match prices both in-store and online for 25 competitors including