24-07-2025 11:02 via theguardian.com

AI summaries cause ‘devastating’ drop in audiences, online news media told

Exclusive: Study claims sites previously ranked first can lose 79% of traffic if results appear below Google OverviewNews companies have been warned of a “devastating impact” on online audiences as search results are replaced by AI summaries, after a new study claimed it caused up to 80% fewer clickthroughs.The threat posed by Google’s AI Overviews, which summarise a search result with a block of text, has rapidly risen to the top of the concerns among media owners. Some regard
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