When is it time for your startup to hire a corporate bard?

Huboo — a British e-commerce fulfillment startup — hired its very own corporate bard. Yup, I’m not kidding. Just like the Celtic kings of old, they actually have a person on the payroll whose job it is to tell stories of the company’s achievements through song. What’s weird about it though, is that I’ve been convinced this isn’t just a cheap marketing stunt. It’s actually a great lesson for startups on the magic that can be unlocked when you stay