29-12-2017 16:52 via thenextweb.com

These startups use AI to “optimize” marketing messages

In a world where artificial intelligence (AI) is gaining traction and being applied in a variety of ways, is it really possible for AI to do intuitive things better than humans can, such as marketing messaging? Marketing messaging seems like something that takes human brain power to fully develop, understand, and formulate to optimize return, so could an AI-powered service offer better results? Several startups are aiming to do just that. They are utilizing AI to help optimize marketing message
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