The 5 most important SEO trends to watch in 2018

Long gone are the days when keyword placement and backlinks guaranteed success in SEO. As Google gathers increasingly more data about us, search results have become more accurate, timely, and personalized than ever. As such, the SEO’s job today is more than keywords and backlinks. It’s more than metadata optimisation. It’s more than even content. It’s the assurance of a frictionless user experience while delivering the right information at the right time—and in a t