Would Apple actually be crazy enough to kill the Beats brand? It’s complicated

Out of all of the companies Apple has purchased over the years, Beats was the most perplexing. Not only was it a whopping $3.2 billion, it also brought a highly recognized brand under the Apple umbrella, along with some very high profile personalities, including Jimmy Iovine, Dr. Dre, and Trent Reznor, all of whom have moved on from prominent roles within the company.But it all kind of worked. At the time, the brass ring in the Beats purchase wasn’t the ultra-trendy cans, it was the Beats