Why J.J. Abrams reportedly turned down $500 million from Apple

Adam Epstein for Quartz:Last week, J.J. Abrams and his production company, Bad Robot, announced a wide-ranging deal with WarnerMedia valued around $250 million, according to the Hollywood Reporter. That’s quite the payday for the Star Wars: The Rise of Skywalker director, and yet it’s just half of what he reportedly turned down from Apple.
Abrams elected to go with WarnerMedia despite its lower offer. The five-year deal puts all of Bad Robot’s divisions (film, TV, video games,