Why does Apple hate its pro devices so much?
The tablet market is so bereft of serious alternatives to the iPad that Apple often ends up acting as its own competition. Rather than a choice between an iPad and an Android tablet, the average buyer is more likely to weigh the benefits of the basic iPad versus its mini, Air, and Pro siblings. It’s no wonder some people use the word iPad to mean tablets in general.Of course, Apple would very much prefer our theoretical customer to go for the iPad Pro, since it costs the most and presumab
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