Why are so many skipping their free Apple TV+ trials?

Apple TV+ is available on the Apple TV app with a seven-day free trial for new subscribers on iPhone, iPad, Apple TV 4K, Apple TV HD, Apple TV (3rd generation), iPod touch and Mac. For a limited time, customers who purchase a new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10, 2019 can enjoy one year of Apple TV+ for free.So why are so few taking advantage of free Apple TV+ trials?
Eric J. Savitz for Barron’s:Apple TV+ is home to the biggest directors and top starsApple di