Why Apple’s bizarre iPhone SE name change actually makes sense

Macworld
Major tremors in the iPhone rumorsphere last week, with the news that Apple is planning a name change for the next version of the iPhone SE. Goodbye, iPhone SE; hello, iPhone 16E.Here at Macworld our instinct when we hear reports like this is to respond first with skepticism and second with anger. It’s probably not going to happen, we mutter, and if it does then we’re going to get mad. Why would Apple change a perfectly good and widely recognized brand in favor of one that i