Why Apple will beat Meta et al. in the mixed-reality headset market

Last week, Bloomberg News‘ Mark Gurman reported that Apple demonstrated an AR/VR, or mixed-reality, headset to its board of directors and has a “consumer release planned for 2023.” Whenever Apple’s headset is released, the company is well-placed to win the mixed-reality battle.
Apple VR/AR headset concept by Antonio DeRosa
Trung Phan for Bloomberg Opinion:Sales of Meta’s Quest 2 hit 8.7 million units in 2021, twice as much as in the prior year, and the company owns